Custom Bid Router Overview

Custom Bid Router (Beta) further extends the Bring-Your-Own-Algorithmic-Brain (BYOA) architecture allowing advertisers to apply their own bidding algorithms in their own ecosystem.

Whereas other BYOA services like Custom Brain focus on providing the power to customize models for execution by MediaMath, Custom Bid Router offers clients a bid opportunity feed to offload the algorithmic decisioning fully into their own ecosystem.

Completely integrated and configurable through the BYOA API, Custom Bid Router usage can be enabled at the Campaign level.