Create a strategy. If your use case requires more than 100,000 IPs or postal codes, please contact your MediaMath representative to discuss custom solutions or alternative approaches.
Security
Auth0(Required scopes: offline_accessmanage:services)
ID of the strategy group this strategy belongs to (one-to-one). Must reference a strategy_groups row whose campaign_id matches this strategy's campaign_id. Pass null to clear the assignment.
Example:1
POST
curl -i -X POST \
'https://api.mediamath.com/api/v3.0/strategies?extended=true' \
-H 'Authorization: Bearer <YOUR_TOKEN_HERE>' \
-H 'Content-Type: application/json' \
-d '{
"campaign_id": 45,
"goals": {
"goal_type": "spend",
"goal_value": 9999999.9999,
"min_bid": 9999999.99,
"max_bid": 0.01,
"roi_target": 9999999.99,
"bid_min_devices": 1,
"bid_aggressiveness": 100,
"bid_price_is_media_only": true,
"max_bid_wm": 9999999.99,
"use_bid_shading": true,
"flat_rate_cpm": 0.01
},
"inventory": {
"supply_type": "RTB",
"run_on_all_pmp": true,
"run_on_all_exchanges": true,
"site_restriction_transparent_urls": true,
"domain_restrictions": {
"include": [
{
"domain": "www.mediamath.com",
"target_type": "DOMAIN"
}
],
"exclude": [
{
"domain": "www.mediamath.com",
"target_type": "DOMAIN"
}
]
},
"site_lists": [
{
"site_list_id": 32,
"assigned": true
}
],
"deals": [
{
"deal_id": 8
}
],
"deal_groups": [
{
"deal_group_id": 9
}
],
"supply_sources": [
{
"supply_source_id": 54
}
]
},
"pacing": {
"impression_pacing_type": "even",
"impression_pacing_amount": 23,
"impression_pacing_interval": "hour",
"pacing_type": "even",
"pacing_amount": 0.01,
"pacing_interval": "hour",
"pacing_optimization_type": "monetary",
"pacing_optimization_amount": 9999999.99,
"use_dba_strategy_pacing": "always",
"use_dba_strategy_pacing_after_date": "2019-08-24"
},
"name": "string",
"description": "string",
"status": true,
"archived": false,
"media_type": "DISPLAY",
"use_optimization": true,
"ads_txt_verified": "ANY",
"type": "REM",
"feature_compatibility": "string",
"device_graph_only": true,
"mfa_avoidance": "INHERIT",
"duration": {
"use_campaign_start": true,
"use_campaign_end": true,
"start_date": "2019-08-24T14:15:22Z",
"end_date": "2019-08-24T14:15:22Z"
},
"budget": {
"budget": 0.1,
"currency_code": "string",
"margin_pct": 9999999.9999
},
"frequency": {
"frequency_type": "even",
"frequency_interval": "hour",
"frequency_amount": 345,
"frequency_optimization": false
},
"concepts": {
"weighting": "NONE",
"creative_groups": [
{
"concept_id": 0,
"percent": 0
}
]
},
"groups": [
"string"
],
"strategy_group_id": 1,
"targeting": {
"fold_position": [
"ABOVE"
],
"audience": {
"include": [
{
"operator": "AND",
"segments": [
{
"audience_segment_id": 24,
"user_cpm": 0.1
}
]
}
],
"exclude": {
"operator": "AND",
"segments": [
{
"audience_segment_id": 24,
"user_cpm": 0.1
}
]
}
},
"contextual": {
"include": [
{
"code": "string",
"operator": "AND",
"segments": [
{
"targeting_segment_id": 33,
"user_cpm": 0.1
}
]
}
],
"exclude": {
"code": "string",
"operator": "AND",
"segments": [
{
"targeting_segment_id": 33,
"user_cpm": 0.1
}
]
}
},
"audience_groups": {
"include": [
{
"operator": "AND",
"segment_groups": [
{
"segment_group_id": 43
}
]
}
],
"exclude": {}
},
"contextual_groups": {
"include": [
{
"operator": "AND",
"segment_groups": [
{
"segment_group_id": 43
}
]
}
],
"exclude": {}
},
"geofence": {
"include": {
"operator": "AND",
"segments": [
{
"geofence_segment_id": 45,
"geofence_segment_factual_id": "string"
}
]
},
"exclude": {
"operator": "AND",
"segments": [
{
"geofence_segment_id": 45,
"geofence_segment_factual_id": "string"
}
]
}
},
"my_data": {
"include": {
"operator": "AND",
"pixels": [
{
"pixel_id": 65
}
]
},
"exclude": {
"operator": "AND",
"pixels": [
{
"pixel_id": 65
}
]
}
},
"location": {
"include": [
{
"operator": "AND",
"target_value_id": 87,
"code": "DMAX"
}
],
"exclude": [
{
"operator": "AND",
"target_value_id": 87,
"code": "DMAX"
}
]
},
"technology": {
"include": [
{
"operator": "AND",
"code": "BSER",
"target_value_id": 77
}
],
"exclude": [
{
"operator": "AND",
"code": "BSER",
"target_value_id": 77
}
]
},
"day_parts": [
{
"user_time": true,
"start_hour": 1,
"end_hour": 5,
"days": [
"M",
"T",
"W",
"S",
"U"
]
}
],
"language_codes": [
"string"
],
"ip_addresses": {
"restriction": "INCLUDE",
"codes": [
"string"
]
},
"postal_codes": {
"restriction": "INCLUDE",
"codes": [
"us-14392",
"us-24981",
"us-25632",
"us-16191",
"us-48574",
"us14392",
"us24981",
"us25632",
"us16191",
"us48574",
"14392",
"24981",
"25632",
"16191",
"48574"
]
},
"recency": [
{
"pixel_id": 55,
"from_hour": 5,
"to_hour": 7
}
]
}
}'Response
- strategy_response
- strategy_extended_response
{ "data": { "inherited_mfa_avoidance": "INHERIT", "inherited_mfa_from": "Organization", "campaign_name": "string", "campaign_start_date": "2019-08-24T14:15:22Z", "campaign_end_date": "2019-08-24T14:15:22Z", "campaign_zone_name": "string", "campaign_service_type": "string", "campaign_goal_type": "string", "campaign_goal_value": 0.1, "campaign_merit_pixel_id": 0, "viewability": { … }, "name": "string", "description": "string", "status": true, "archived": false, "is_programmatic_guaranteed": false, "media_type": "DISPLAY", "use_optimization": true, "ads_txt_verified": "ANY", "type": "REM", "feature_compatibility": "string", "device_graph_only": true, "mfa_avoidance": "INHERIT", "zone_name": "America/New_York", "created_on": "2019-08-24T14:15:22Z", "updated_on": "2019-08-24T14:15:22Z", "duration": { … }, "budget": { … }, "frequency": { … }, "concepts": { … }, "groups": [ … ], "strategy_group_id": 1, "entity_type": "string", "version": 2, "goals": { … }, "pacing": { … }, "inventory": { … }, "id": 0, "campaign_id": 0, "targeting": { … } }, "meta": { "status": "success" } }