Bring-Your-Own-Algorithmic-Brain (BYOA)

TerminalOne Marketing Operating System APIs

Every campaign has the opportunity to bid on billions of impression opportunities per day where some of these impressions have a high probability of helping an advertiser reach their goal and some have a low probability.

Bring-Your-Own-Algorithmic-Brain (BYOA) opens up to advertisers a spectrum of custom bid optimization algorithm options. This suite of services includes Custom Brain and Custom Bid Router.